Strategized a mobile roadmap for EmblemHealth and designed, created, and implemented the companys first mobile mHealth application. Paved the way for more than 23% gains in monthly web activity while sustaining market position.
Co-designed a B2B e-commerce solution that modernized EmblemHealths largest IT process.Integrated 12+ legacy systems to deliver electronic claims processing 2-3 days faster for a network of 700K providers.
Halted declining online marketing scores for IBM Software Group, co-authoring a UX UML product model that set the stage for content syndication, lowered costs, and upgraded user experience across hundreds of sites and 32 global content management systems.
Global Digital Strategy
Helped integrate IBM Chinas online presence with IBM Software Groups global strategy. Boosted e-leads and sales, enhanced user experience, and enabled integration of marketing, community, partner, and e-commerce sites.