We offer a variety of strategic services that are tailored to the needs of each client. Our holistic approach brings together a team of specialists to address the operations, marketing, creative and technical issues related to creating a Web strategy in today's competitive marketplace.

Regardless of whether you are building a system from scratch, or redesigning an existing environment, we recommend that our clients begin with an accelerated "Discovery Phase". Our foundational audits are often composed of a business objective review, stakeholder interviews, audience needs analysis, market overview, technical audit, online brand review, and best-of-breed analyses, both in and across sectors. This information provides us with the intellectual capital necessary to build a sound blueprint for short and long-term Web development.

Given the importance of speed-to-market, our strategists are especially skilled at building project plans that allow several initiatives to run concurrently so that foundational elements may be put in place while time-sensitive initiatives are deployed. Core to our philosophy is an action-oriented approach that translates strategy into tactics and implementation in an efficient, streamlined manner.

The following deliverables are among those included in our service offering:

   Multi-market e-commerce strategies

   Integrated marketing plans

   Media and advertising partnership recommendations

   Web governance structures

   Localization strategies

   International Web design and branding guidelines

   Customer relationship management (CRM) strategies

   Web training for client company staff and business partners

   Personalization techniques

   Focus group testing and analysis

   Ongoing retainer research

Regardless of the initiative, we balance research, interviews, concise reporting mechanisms and a system of checks and balances to build a solution that is scalable to the evolving needs of clients, site stakeholders and target audiences.